Mass Email Promotion the Right Way
Posted by Automated Traffic
To be in accordance with the law, and not be charged with spamming, there are a few things you have to do:
Your e-mail message must have an accurate ‘from’ heading where you put in your name or the name of your company. The topic line on your e-mail must be accurate and relate to the actual content of your email. As the sender you should provide an tangible physical address for you or your company.
Make sure to clearly label your e-mail if it contains adult content.
You can’t have a false header on your email. You must provide a clear, and free, link for the receiver to ‘un-scubscribe’ and if they click that link they should instantly be removed from your e-mail list and you should never send them another email.
Whatever you offer them to make them sign up, ensure it has real price to your subscriber. Take a little time and develop a communication that has some real worth and substance to it.
These are the basics of the law. Don’t let the new laws scare you off from using mass email promoting since it can be a very effective promoting tool for your business. If you take the time to find out what all the laws are and then you follow them, you will be in compliance and you’ll be able to add a lot of purchasers to your business which may eventually lead to a lot more sales, and that is what we all need.