How to Utilize Testimonials in the Best Way
Posted in Internet Marketing on January 20th, 2011 by Googler – Be the first to commentBefore you can expect people to buy anything from you, it’s necessary to prove to them that you’re trustworthy. If someone has purchased something from you before, you’ve already had a chance to earn their trust, but what do you do to convince people who don’t know you at all to try your product? This is where testimonials come in, as they give you a way to prove that what you’re selling has merit by providing the testimony of satisfied customers.
You don’t want to use just any testimonials, but ones that are directly related to your product or service’s primary strengths, so that prospects have a reason to want to try it. So if you’re selling a WordPress plug-in, you want testimonials that show that the plug-in does what it’s supposed to do, not ones that ramble on about the benefits of blogging in general or other things.
Another smart way to use your testimonials is to scan and post the actual mail that you get from your satisfied customers. This can boost the amount of sales you make. This is because your prospects have the ability to see the scanned letters with your customer’s handwriting. This is to let your prospects see that you are real and left everything intact. In addition, you can show the screenshots of customer emails and show their positive comments. People that read your website testimonials will have one unanswered question and that is whether they are real. By using your customer’s photograph you’re actually opening up doors for your prospect to see inside. This will add more authenticity to the testimonial. They’ll actually see who wrote the testimonial.
All in all, this article explains how important it is to utilize testimonials properly. Do not take the easy route and lie about your testimonials. But use what this article has described. Make them as real as possible. So the more that you do to help them make a buying decision, the more positive it will be.